I didn’t want to end it on a sour note, but i’m going to be honest here. Look… I get it. Rejection sucks. Or maybe you’re not ready just yet. Hey, If not having a response to your submission hurts your feelings or offends your character, this isn’t the industry i’d advise you to try making a living in.

 

This is a business you have to remain cold and calculating in. And besides that, everyone knows everyone. Don’t make a mistake pissing off the wrong person.

 

When you hear someone in the movies say “you’re never going to work in this town again!” chances are they probably mean it. Word travels and you may be known as a shitty person to work (or not to work with). Either way, you might be treated as a pest. Don’t make a mistake of being offensive and argumentative in someone’s inbox talking shit to them through a computer screen.

 

Give a person plenty of time to answer.

 

You may not know their schedule. They might be on tour in a crowded van with 4 other guys who are smoking drinking and yelling constantly. They may be in high-rise meetings all day. Or they may just not be interested. In any occasion, your timing may be wrong or it may not be the sound they want.

 

To me silence is usually an indicator. Have you ever had a chance to work with someone you wanted to work with and didn’t take it purposely? You had your reasons right? Sure. Well so do they. No one owes you anything. Don’t take it personally when they don’t respond.

 

You’re probably not the only person they’re not responding to. And that’s OK!

 

Every closed door is a new opportunity. Take what you can from your failures and learn from them. This is not the time to get angry and get all into your feelings.

 

Review what you’ve done and re-examine your process:

 

  1. Check your marketing for visual, spelling and grammatical errors
  2. Get second opinions on your overall campaign
  3. Test your campaign on successful local rappers with a track record. This will be your “proof of concept” – if it works on someone, it can work on anyone, with fine tuning of course.
  4. Continue trying to make connections and reaching out. Playing the “numbers” game is what it’s really about.
  5. Give your fans consistent effort continuously. Oftentimes, the best marketing/salespeople are your fans.

In conclusion, I would just like to say that no matter how much time and effort you’ve put into your craft, there is no such thing as a “perfect time” to make it. Regardless if you’ve done it for years or overnight, success is elusive for all of us. There’s no magic pill or no formula that works. No one size fits all.

 

But what there is experience. It’s that repeated failure time after time that finally gives the successful people their start. It’s never giving up and never taking no for answer while gracefully moving onto the next project. You’re not going to get every placement, and if you do, blessings to you. But if you don’t, don’t feel that it’s a brick wall. Every failure shows you what you should have done. So do it next time. Regroup, rebuild and re-launch. I guarantee you that with effort and passion, anything is possible.

 

Good luck!