Mind you, folks, this is the research phase only and you are (and I’m going to capitalize this purposefully) “NOT TO SEND ANYONE ANYTHING YET”. Please. Thank you!
Fair to say that the mighty Internet knows all. It’s becoming easier and easier to find information readily available at your fingertips 24/7, 365. You just have to type and ask.
The hard part is knowing what to ask or even where to begin.
Most artist managers like to build their personal brands, looking to attract new talent and will often advertise their role on social media. I’d start with Twitter. From there you can go in a million directions.
Follow them on Twitter, Instagram, etc, and become an active commenter and follower. Do the same for their other most active social media accounts. Share their posts and engage them. Always be super respectful and polite, never asking for any favors or making requests.
Give positive feedback. If you have nothing good to add, don’t.
And please, do yourself a favor: DON’T SPAM LINKS!
Spamming links is one of the most hated techniques in the industry and does the opposite of the desired effect. I have probably deleted hundreds if not thousands of emails and texts that were copied and pasted over and over and over again, sent like spraying an uzi.
Why are SPAM LINKS bad? Well because if you don’t make me care about “you” before you sell me anything, I won’t like you and I won’t ever buy from a person I don’t like. People don’t buy your products without knowing who you are, they first have to buy in to you and your personality. If you can make people like you, and can do that a million times over again, you’ll become wealthy.
Now, like I said previously, at this point, you’re just collecting information to analyze and use later in this action plan.
This is where you learn what the Artist management team looks like:
Who’s managing him?
Is the management a big or small company?
Does his manager ask for beat submissions?
Does management have beat submission requests on their social media pages?
Is their contact info available and current?
Gather as much information as you can on who the management team consists of. This becomes a priceless tool later on.
Sometimes getting the management’s email online randomly from a dated news article or a blog post may not be enough. This may be a personal account which could be heavily filtered, or a junk email account that they never check. Your email may get lost and never reach the intended destination. So don’t rely on easy to come by email addresses.
Always mind the “Efficiency and Productivity” rule. If you monitor how much time you put into sending unsolicited links and how ineffective that practice is, try putting that energy into proven ways to market yourself right. Conversations about shared interests or supporting something someone else does starts to build bridges that don’t require cheap gimmicks or a “hit and run” tactics.
Action Plan Section Example:
Google your chosen artist and find their bio. Similar information would be found on a Wikipedia page, but should always be taken with a grain of salt because it is often edited by fans and trolls, both of whom don’t make a great or a reliable source. The wiki should serve only as a launching off point.
Find and follow the artist management on Twitter, Instagram, and Snapchat, like them on Facebook. Go back a few months in their posting history to see if any beat requests have gone out.
Pay attention to their timelines and feeds. Make sure to that their posts appear on your timeline. It is often as easy as being at the right place at the right time and having the quickest trigger finger sending beats on request.
Visit places music manager would visit. Be in their groups on Facebook. They may even have their own personal blog or vlog.
The moral of this story is, pay attention to those close to your chosen artist because they may give you the opportunity simply for showing up.
Wait for a response and don’t be a “used car salesman”. Don’t abuse your privilege of access.
Because someone gives you their email address, or worse, you find it online somehow, that doesn’t give you the right to demand anything from anyone. If you know musicians or their management, you know that these people are busy. No one wants to be the person who’s under pressure to tell you how they feel or whether or not they want to work with you.
Sometimes, less is more.
Always remember, you are a small fraction of what artist teams have to worry about. Keep in mind that :
The artist may not have heard the beat yet
The manager may want his artist to finish current projects before losing focus and “squirrelling” on to some other song.
The artist may not legally be ready to work on new projects.
Who knows! The bottom line is, you need to be able to submit the music and go on to new things until word gets back and you finally find out what your destiny holds for you.
At this point you’re wondering “Hey Brennan, what are some of the things I should do?”
Don’t follow up too soon – While following up is essential and is generally looked upon as “being professional”, following up too soon is a major turn-off. It comes off desperate, needy, and that’s never a good look. Give people enough time and let them do what they need to.
Don’t contact them on various social networks – Don’t start flooding their accounts with DMs, texts, chats, tweets, etc. Email is usually the right way to go unless the management team rep contacted you through another chat app. Don’t assume they haven’t seen your message and know that these things take time. Have patience.
Don’t call the office asking to speak to your contact – Look, i’m not saying “don’t be persistent and go after your goals”. But there’s a level of professionalism that goes hand in hand with doing business. I usually refer to the old adage of “don’t be a dick”. I’m sure we all have different definition of what the phrase “being a dick” means, but i’m sure there’s a general agreement. You’re not owed anything, don’t demand anything.
The 7 Day follow-up – If you’ve sent the beats a week ago, it’s ok to send a quick email just saying “hello”, and wanting to make sure they were able to download everything ok. Letting them know that you’re there to provide any necessary support should they need it. That shows them you’re willing to go above and beyond.